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December 15, 2006

Holiday Thoughts

I wanted to take today to get away from my typical blog postings and wish everyone the best this Holiday Season. Whatever and however you and yours celebrate, Merry Christmas, Happy Hanukah, Happy Kwanzaa, and Happy Holidays! May you all be filled with the peace and love of the season, and have a prosperous opportunity to spend with your loved ones.

I also wanted to remind everyone that that the Affiliates & Community Teams at X10 will all be on vacation from December 18 to January 3. Your calls, emails, and replies will all be answered when I return on January 4. If you need to contact me, the best way to do so is via email and I’ll respond when I get back.

In the event of urgency or extreme importance, you can contact us the following ways:

Sales & Support: (800)675-3044
Affiliate Sales: (888)570-4964
Contractor Desk: (888)455-5658

December 14, 2006

Using Online Polls to Your Advantage

So how do you know what your customers want? A great way to find out is to add an online poll to your site. Free poll services are available throughout the Internet, and they are great because people like to respond to them.

I added a poll on one site I created that generated very little traffic, however, one thing I discovered was that the poll became the most popular item on the homepage as it provided a way to allow people to express their opinion by voting. As more people found their way onto the site, the votes started to increase and all of a sudden a voting war was happening. In checking my web stats I saw that people were coming back as repeat visitors and were inviting their friends to vote also. This helped to increase my site hits and my site rankings.

Polls are great because they not only allow your customers the opportunity to speak their mind, but they provide you as the site operator a chance to know what your visitors are thinking. This allows you to adapt your page in order to capitalize on your market. Polls can be about anything: You can find out what products your visitors prefer, you can make them fun by adding trivia, you can even make them controversial by adding questions that can start a good debate. It all depends on your intent for your poll.

To add a free poll to your webpage, here’s a link to Easy-Poll.com.

December 13, 2006

Website First Impressions

“When a new visitor accesses your Web site, a rapid and almost unconscious, complex thought process is activated. Within seconds, an impression is formed, a determination is made, and the visitor decides whether to stay or leave.” As reported by Steven Brightbill, in an article entitled Your Website’s First Impression, published by Sounding Line Magazine, a resource that provides insight for making smart decisions about insurance technology.

This is why it is extremely important to understand first impressions when dealing with your website. What does your site initially say when you view it? Of course, as you are the designer you may have a biased opinion, that’s why it’s important to seek the opinion from an unbiased source. You may get a good review, but then again, as it is an unbiased opinion, you better prepare yourself for what you are about to hear and not take it personally. Always use these reviews as constructive criticism to better your site.

So, what exactly happens during the short timespan of a first impression that Brightbill talks about? He goes on to mention that your web site must quickly answer the two most important questions the visitor wants to know: 1) Where am I? and 2) What does this site do?

For a more in-depth explanation of how Brightbill goes about addressing these questions, feel free to read the article as it’s a very informative. To sum up the article, he mentions that in order to answer the question of “Where Am I?” you should always display your name and logo. He discourages the use of flash or splash screens as they can take awhile to load.

“What does this site do?” Brightbill mentions that also it may seem obvious from first glance but sometimes it may not be as obvious because websites can do more than one thing. He mentions that usually you can answer this question by adding a keyword tagline by the logo or name. For example, he mentions the word “Insurance” by the logo, as his keyword, as that is the market they specialize in. If your site specializes in marketing X10 products, you can use a keyword such as X10 Store or X10 Supplier to get your point across.

He also covers in the article what I was hoping he would touch upon: content, layout and organization; that is, avoiding clutter that detracts from the visitor's ability to quickly perceive the site's purpose and offerings (2005).

I feel that the main thing that can make or break your site is site appearance. If a site seems too busy it may detract from it’s real intention. If it lacks organization, it gives off a sense of lacking credibility. But everything depends on an important point: In order to keep your visitors you must properly set it up to what your market dictates.

There are many factors to consider such as “who are my primary customers?” and “what things appeal to them?” Are my primary customers male or female? What age group are they? Is culture a factor? Afterall, first impressions differ from group to group. However, knowing how to properly set up your site can leave the lasting impression that you hope to achieve, not to mention help retain your visitors.

Tomorrow's blog post focuses on using online polls to your advantage.

December 12, 2006

Acquiring Sales Leads

Sales leads are important to generating sales. Isn’t that a coincidence? When you are able to bring people to your site you have a better chance of landing the sales. I want to discuss ways to help you locate leads and talk about ways to help you close on them.

The great thing about the Internet is its ability to target a worldwide audience. With its popularity, the majority of people in North America now have at least one email address. Statistics from ConsumerAffairs.com on a September 21, 2006 article show that 66% of the US population has some form of high speed Internet (DSL or Cable) as opposed to 44% with dial-up.

Mark Sceats, published an article on Vizmarketing, a search engine marketing company has some interesting figures stating that in July of 2000, there were over 2.1 billion publicly accessible websites on the Internet. They had a projection that in early 2001, this total would double to over 4 billion. These are huge numbers. Imagine what it is today? But also imagine if you were able to capture one percent of this audience to your site?

So how do you bring people to your website? Do you rely on luck where you just check your stats daily to find out how many visitors you have? Or do you actually work to bring them over? Do you even know how these visitors find their way to your website?

Most of us already know about the popularity of search engines and the importance of rankings, but I wanted to discuss a few more options that maybe you haven’t thought of.

Forums – There are thousands of websites hosting forums. Many forums are specialized by category that draw many readers. A major reason that many of these people go there? To find answers for questions that they have. Forums are a great place to start. Of course you can’t go around splattering your website’s URL all over the place otherwise you are amounting to spamming, but you can read the messages from people who are looking for answers and respond directly to them privately through PM and provide suggestions then lead them to your website. This is a reason I stress the importance of setting up your website to be consulting versus “salesy”.

Community Sites -The popularity of community sites is still strong. These are sites that allow people to gather and make new friends or find friends they may have lost touch with. How many of you have ever visited MySpace, Friendster, or Tagworld? My space has over 100 million registered users, and i'm sure a small percentage of these users have an interest in home automation. So how do you seek them out? One thing you can do is set up a profile catering to home automation products and do a search of other users who share the same interest. You can add them as friends or send them direct messages, or even start up communities for these people to find their way into. Capturing one percent of 100 million users amounts to quite a pretty penny.

Blog Sites - The blog explosion started around three to five years ago, and now there are thousands of sites catering to bloggers everywhere. Some of the more popular blog sites are digg.com and livejournal.com (just to name a couple) that host millions of bloggers and the hobbies they write about. You too can capitalize on the popularity of blogging by writing about home automation products, reviews, and other informative things that people can read about. There are even blog search engines that you can submit your site to reach a wider audience. I use pingoat.com which helps to spread my blog to all the other major blog search engines.

Link Exchanges - Nowadays everyone with a website wants to advertise their sites, so are willing to exchange links. Your best chances of earning leads are by exchanging links with sites that offer similar services as yours and draw a lot of visitors.

These are just a few thoughts. If you have other suggestions, we want to hear from you!

December 11, 2006

Assuring Your Customers & Putting Them At Ease

I wanted to give everyone a heads up, that there won’t be any blog posts next week from the 20th of December until the 2007 New Year as I’ll be on vacation during that time off in some wonderful warm tropical place, away from the wind, rain, and snow of the Pacific Northwest. It’ll be the first time that the Christmas tree won’t be consisting of pine needles, but of coconuts and palm leaves… It’ll be strange… It makes it a little tougher to conceal the Christmas gifts underneath!

I’m reminded of a funny quote from a friend who lived on this tropical place that they knew Christmas was quickly approaching because the weather was getting too hot and becoming uncomfortable. For those of us in the US, that’s definitely a strange thing to hear as it’s totally opposite. Guess I’ll be on the beach building up a sand man.

I wanted to talk about some of the X10 policies that you can use to your advantage by posting on your website. If anything I’m always asked by people interested in purchasing things such as return policies and shipping costs. With all of the concerns I receive, it’s important to market your site knowing that you can offer assurances for your customers. By offering assurances you’ll be able to put your customers at ease and help them make their decisions to purchase from you an easier choice. The last thing they want to worry about is what happens if this purchase doesn’t satisfy their expectations?

In addition, it’s also important to provide resources for your buyers so they have the ability to turn somewhere if they need assistance.

First, X10.com offers a 30-day No Questions Asked return policy on all of the items they sell. This is important to point out on your site because it allows your customers to know that they are not taking a risk when purchasing something, and that they know it can be easily returned. They’re provided a way out and don’t have to feel trapped. A main reason shoppers love stores such as Costco, WalMart, and Nordstrom's is for their lenient return policy. X10 provides a similar return policy in which If your customers need to make a return on a purchase they simply need to call our main toll free number and provide their order number.

With many of the major products that X10 sells such as wireless cameras, we provide a 1-year warranty on these items offering replacements or repairs. That way your customers will always feel assured they are receiving a top-notch item, one from a company that stands behind their products. If your customers need additional warranties, they have the option to add those on for very little depending on how many years they would like to insure their products for.

For all orders of $49.99, X10 offers free shipping within the United States. This works great in two ways: First, it helps to upsell your orders giving your more commissions. This means that if a customer was going to just purchase a $39.99 item, why not throw in something else to get the free shipping since they’re so close to the free shipping mark? A second way is that it allows your customers to feel that they are saving additional cash in their pockets when they make a purchase because X10 is willing to cover the costs to ship the item. For our friends up north in Canada, shipping is a fixed $10, plus 7 percent GST. If you can buy more for the same shipping price, it would save money versus having to place another order a day later and having to re-pay the shipping fee.

X10 offers a full customer support hotline, where customers can call in the event of questions or concerns. This service is available from 8am to 12am EST, and is fully staffed for convenience to our callers. For those customers who want to make purchases, X10 has a sales team that is available to take orders 24 hours a day. Your customers can call us anytime to speak to a live representative!

As X10 has sold millions of products worldwide, an online community (www.x10community.com) devoted to X10 products has evolved that draws thousands of people to the website annually. In addition, the community forum boasts over 6,300 registered users ranging from beginners to experts. Here, your customers have the ability to talk to others who own the same products. They can learn new ways to use their products, or they can seek assistance from real experts on how to fully utilize their purchase. X10 users are very talented, and have come up with some very creative ideas. Usually, this also leads to repeat business, for as your customers learn more, they want to add more to their collection.

With the popularity of X10 products comes the need for a knowledgebase. A knowledgebase is an online resource, sort of like an encyclopedia focusing on anything and everything X10. You can find the knowledgebase at http://kbase.x10.com. Like a WIKI, users even have the option to add their questions to it and have others provide answers.

X10 provides enough resources to help you generate sales. But it’s important to provide these to your customers by letting them know, for the more assurances they feel, the better the shopping experience they will have.

December 08, 2006

X10 Key Demographics

Who Buys X10 Products?
Knowing your customer is key to successful marketing programs. I found a link compiling some basic marketing statistics that you can use to help you properly market your X10 links containing key demographics for X10 products.

Primary Demographic:
*72% of customers are male
*57% are males age 34 to 55
*16% visit X10.com because of a special online promotion
*Initial average purchase from X10.com is $116 (ASP)

Secondary Demographic:
*28% of X10 customers are female
*Females are a large influence on purchase decision (by men)
*“I want to feel safe when your gone” is the main reason the female population chose X10.
*Females are 40% of the household users

On Monday, I’ll discuss ways that you can put your customers at ease when purchasing X10 products off of your website.

December 07, 2006

Relationship Selling

According to Lee Ann Obringer, author of How Sales Techniques Work, it costs more than five times as much to get a new customer as it does to keep an existing one. She goes on to say that that in itself should help you understand the value of building a relationship with your customers and turning them into both repeat buyers and spokespeople for your company because word of mouth referrals are still one of the best ways to make sales.

This is the concept behind Relationship selling, or building a relationship or friendship with your prospects and listening to their needs. Relationship selling bears a lot of weight in providing buyers with a seller they can trust. How many times have you purchased from the same car dealer because you’ve built a reputation with the dealer and you know you can trust them to give you the best deal? Or how many times do you go back to the same bakery because you not only like their pastries, but you have a friendship with the staff?

As a business owner, your customers are your lifeline. And by being able to capitalize on relationship selling will help your business thrive.

How often do you contact your customers just to check in and say hello? Or how often do you take the time to get to know them by name or get to know something about them? By showing an extra care and concern for your customers, will provide a return that is greater than just about anything, customer loyalty.

A former boss once illustrated the importance of relationship selling when she brought up a great story. When her son who was seven years, used to come home from baseball practice he was always smiling and happy. Curious as to why this was she asked him “Why are you always so cheery when you come home from baseball practice?? His reply? “Because Coach knows my name!”

If it was so important for a seven year old to feel this way, think about how your customers would feel when you know who they are and know something about them? You’re showing an extra concern that says I care about you and our business.

I’m the first to admit that I’m not very good at remembering faces, however I do make an effort to know my affiliates and something about them. When one will call I’ll usually bring up this bit of information, usually in a form of a question. When Dave from Vermont called, I know that he spends so much time on his website looking for great deals that I’ll ask him what kind of deals he found lately. When Rick in Arizona calls, I ask him how his schooling is going as he continues towards his degree.

I don’t ask because I feel that I have to, I ask because I sincerely care. I do want to know how they are doing from a personal standpoint, but I also want to know what I can do to help them with their business.

It’s taking the extra time to show your customers that you do care. And if you do, you’ll reap the returns and rewards many times over.

Tomorrow's blog focuses on some interesting X10 Marketing facts that you need to be aware of.

December 06, 2006

Answering Your Emails

Here are the answers to your latest emails:

Q: Hi -- I'm interested in your video sender system but I see several different ones and I'm not technical by nature -- I live in an older house and only have 1 cable outlet and want to hook up the one cable outlet to the tv - do I need one for audio and video or is there one you would recommend?

A: We do carry different types of video senders to fit everyone’s needs. There are video senders with or without audio capabilities, it all depends on how you are planning to use it. Since you are looking to extend the range of your television set, keep in mind that this device broadcasts the same signal as of what is on the first television. It’s not meant to be used as a cable converter box. But most people who do purchase it use it to either monitor what their children are watching, or extend a signal to an area where there may not be one, such as a workshop or garage.

The range of the device is up to 100’ depending on any obstacles in the house, such as brick and mortar versus wood (the signal travels easier through wood than it does brick). However you choose to use it, it’s a great device and one that you’ll enjoy.

Q: : With the ProtectorPlus alarm system, Is the siren loud enough to alarm my neighbors?

A: Of course everything depends on where you live. If you live in an attached condominium or an apartment, then yes, the siren is loud enough to be heard by your neighbors.

If you live in a house with a small yard separating you and your neighbor, the alarm should be loud enough for your neighbor(s) to hear barring room placement. This means that if you put the alarm on the far end of the house and your neighbor’s home is on the other end, then they probably won’t be able to hear it. However, if the alarm is in the room closest to your neighbor’s home, then they should be able to hear the alarm.

If you live in a rural area where your neighbors are spread out by acreage, then no, your neighbors will not be able to hear the alarm.

Q:: Hi -- your MP3/DVD Broacast System (video sender & receiver) looks interesting -- Will it work for my purpose? I run a Karaoke show (sometimes) and would love to have a wireless system. At present I am not running it from a PC but plan to in the future. Any advice would be welcome. Thanks -- Carol.

A: Thanks for writing Carol. Depending on the type of Karaoke system you are using, there is no reason that this device won’t work. You should have the ability to hook the sender to a first television, then broadcast the signal to a second television and be able to pick up the same picture.

Q: Could you please send me information on the battery packs for the Xcams? Such as how long they operate on a charge, the price, and any other relevant information. Please reply. – Steve

A:: Steve, the battery packs are meant to be used as backup power for your Xcams. They are not intended to be used as primary power. With new batteries, the battery pack has a lifespan of 4 hours before needing to be replenished with new batteries. If you are interested in purchasing a battery pack(s), they sell for $19.99 (USD) each. Here’s a direct link that you can visit: http://www.x10.com/products/x10_zb10a.htm

Thanks to everyone for submitting their questions. Have a great weekend!

Using Emotional Appeal

Answers.com defines emotional appeal as a type of advertising in which the copy is designed to stimulate one's emotions, rather than one's sense of the practical or impractical. When copywriters use emotional appeal in advertising, they are attempting to appeal to the consumer's psychological, social, or emotional needs. The copy is written to arouse fear, love, hate, greed, sexual desire, or humor, or otherwise create psychological tension that can best be resolved by purchase of the product or service (2006).

Remember the infomercial on television when Sally Struthers stood atop a garbage mound in the Philippines begging for people to donate over the phone while many of the children wandered around scouraging for food? This is a great example of an emotional appeal. The goal of the commercial was to implore you to empty out your wallets by looking at the deplorable conditions these poor people were living in and make you feel a strong sense of emotions. And what happened from this commercial was the notion or belief that the majority of the people in the Philippines lived this way in poverty and filth, which is actually not the case.

Emotional appeals are used all over the place, on the television, in magazines, and of course the Internet. The intent of Emotional appeal marketing is not always about accuracy, it’s about selling. I’d like to provide a few examples of how emotional appeals work:

On November 16, 2006, I posted a blog article entitled: Top-Selling X10 Items, and in it I touch upon product needs versus product wants. Product needs were products people purchased because of a direct need maybe because of a traumatic event or something happening in their life requiring the purchase of these items. While product wants were items that people wanted or wished to own, but there was not necessarily a need to have them.

The reason I relate back to this article is because of its ability to help you market with emotional appeal. If I were to categorize X10 products by need or want, security systems and wireless cameras would more likely fall under the Product Need section, while home automation software, video senders, and the Video Calling System would fall under the Product Want section.

If I were to ask you now to create the best commercial for these products that you could come up with, how would you go about doing so? Chances are that with the products with a “need” you would appeal more to a serious side to your consumers and be very informative and descriptive, focusing on how to alleviate “pain”, while with the products with a “want” would probably be anything but serious. Maybe you’d use humor or be very creative, to try and sell these items.

Let’s say you are in the market for the new Protector Plus alarm system. What does the image below conjure up in your mind? Does it make you want to buy the system more that it did before?

Here’s another image to illustrate my point. Think about the image above with the burglar, now look at the image below:

Now how does it make you feel? Like most people with children, this would provide a sense of fright and fear and now you want to act to ensure your children’s safety. Chances are, you’re now more likely to purchase the alarm system than before you had seen these images.

This is an example of how businesses use emotional appeal to sell products. Keep in mind that emotional appeal isn’t all about negativity. It’s about emotions in general. If a product out there can make you feel happier than normal, find a way to bring that out to enhance your ability to sell.

December 05, 2006

How To Become A Consultant

I believe that the difference between a salesman and a consultant is the way that they appear to the buyer. A salesman is pushy, and may seem greedy or unhelpful, and you can tell that their main focus is to make a sale at all costs, even if it is the wrong item that doesn’t fit your needs or criteria.

A consultant on the other hand, provides assistance, knows their products and is able to provide solutions to your wants or needs, thus helping to alleviate “pain.” (What I mean by pain is a discomfort or unknowing that we possess when we are unsure of something. By alleviating pain a consultant is able to go to the root of the problem and provide a helpful diagnosis by answering questions and pointing out a solution). In the end, it’s the consultant that becomes successful and is able to close on the sales while the salesperson is usually left trying to figure out what went wrong, but not knowing what to do.

We’ve all experienced these types of people. When was the last time you went into a store needing something only to be frustrated because the person dealing with you was not listening to your needs? I experienced this last month when I needed to purchase a laptop. When I explained to the salesman what I was looking for and what my budget was, he went off trying to recommend one to me 5 times higher than what I was willing to pay, and loaded with capabilities that I did not need. Then he went on and on talking about his own personal life and how he knew what he was talking about because he loved his computer and so on. It just became so frustrating to deal with.

“Wait a minute,” I thought to myself, “what about my issues? He wants me to purchase something I don’t want, and then he expects me to pay for it? And what do I care about his personal life? How is this going to help my needs?

Does this sound familiar? Maybe you’ve experienced something similar?

About 3 weeks ago I received a call from a flustered customer. Apparently not very happy, he was on the phone voicing his displeasure as to how he felt he was being treated from our Customer Service end. He mentioned that he was bounced around and no one was willing to help him, so he had called up the Affiliates desk because he didn't know who else to turn to.

This is where my training from my past days as an Account Executive kicked in and I decided to act. What did I do you might be wondering? Well, I sat on the phone with him and …. said nothing... As simple as that…. Just absolute silence on my end of the phone. I let him voice his displeasure and I took notes. I jotted down his points and when he was done, we went over each point and I provided a solution and acted on them as I said I would. I didn’t pass blame on anyone, I didn’t disagree with him, I just gave him what he wanted: answers to his problems and I apologized for his inconveniences. I didn’t apologize for bad service (for maybe he was just having a bad day and felt that he was receiving bad service when he might not have been) and I didn’t apologize for anything else. In all honesty, he figured out the answers he needed himself, I was just there to guide him. His issues were things that weren’t very difficult, but at his time in need they meant the world to him.

Of course I followed up with him to make sure everything was ok afterwards, and from his response came the one reply that had made my day: “I had spent an hour getting bounced around by your customer service team, and all the while it only took you 3 minutes to fix my problems. “

And all I did was listen and let him work out the problem himself. I didn’t say anything until it was my time to speak, and I provided him a point to begin resolving his pain.

These are two different scenarios that ended with two different outcomes. In the end of the first story, the salesman provided so much confusion and discomfort for me that I had left the store shaking my head in disbelief. In the next story, by listening and providing direction, the customer had figured out the answers himself and was able to rid himself of his pain.

So how can you apply this tactic to yourself or to your websites? Simple. The first thing to being a good consultant is to know your products. Many web designers like to place affiliate ads from companies and they know nothing about what they are advertising. How can you help someone if you don’t know anything about the product? When choosing banners from companies, it’s good to know information about who the company is, what they do, what their top products are, and how these products work.

This leads me to my next point. So now you are ready to advertise your banners and your page is looking spiffy. Did you remember to include content? Remember, being a consultant means providing answers! This is why it’s so important to know your company. Content on your website complements your banners and allows your customers to decide for themselves why they should click on those banners. Based on the content you include, could make a huge impact on your sales by helping people to decide on whether or not to purchase.

Include actual reviews and testimonials and use them to your advantage. It’s always to your benefit to be able to talk about how “so & so” had a problem, but by “doing this or that,” it fixed it right up. This is where you can come in and recommend a solution based on a similar problem that the customer may be having. This is a great way to close a sale.

Keep up with your customers! With online affiliate sales, you’re not always going to know every one of them, but you will receive emails from a few every now and then who may have questions or suggestions. It’s always important to reply to these customers and to follow up with them. This provides you an exceptional service that goes “above and beyond.” Plus it allows you to build a positive repoire, guaranteeing that many of them will come back as repeat shoppers or send others your way.

So now you’re set and ready to go. Being a good consultant doesn’t happen overnight, but with constant practice, and remembering these key points, you’ll be able to provide the best service you can, and make a positive name for your site and for yourself.

December 04, 2006

Psychology of "Sexy Selling" -- Pt. 3 of 3

So how can you use the “sexy factor” to your advantage on your website? First, it’s important to think about marketing demographics. Since everyone has a different target audience, it’s important to look at who your potential buyers are and to think about what makes them “feel sexy.”

If you’re pushing X10 wireless cameras on your website as a way to help deter auto thefts, then your target market would probably revolve around males age 20 to 50. What do people in this demographic find sexy? Well, you guessed it, women and cars. But not just any cars, it would be good to focus your site on displaying images of muscle cars, exotic imports, and other high end vehicles. Setup your site in a way that catches the eye and makes your audience want to stay at your site. Afterall, keeping your surfer’s interests is one of the toughest things when it comes to operating a website.

If you’re pushing X10 alarm systems on your site as a way to deter home invasions, then using images of fancy and expensive houses works well. Your target audience are homeowners, and while maybe some of your customers may already live in nice mansions, many others are dreaming about it, and they would have a tendency to be lured by the images of a nice huge house with a well-maintained yard and large gate in front of it. Now that you have their attention, use images of younger to middle-aged couples on your site and include testimonials from actual buyers of the product. This would conjure an image in my head of some hard working young couple who became successful enough to buy a big house and now uses a great alarm system to protect their investment. The younger you can make the couple the more effective, however, not too young! As then it would seem unrealistic.

“Isn’t this deception” you may be asking? Well, yes and no. Yes, in the way that you are creating a world that doesn’t exist, with the exception for a very small few; but no; because everyone dreams of having things that are attractive, and if you can’t have the actual “thing” at this very moment then why not have what you believe that they "endorse"? For this allows you a feeling of being closer to these things, or feeling that you may actually have them by purchasing them.

So with these thoughts in mind, how do I feel about sexy marketing? I think it’s effectiveness is very powerful and one that shouldn’t be overlooked. Marketing your sites in a way that keeps your viewers interest and makes them want to come back is a great way to help your site make sales.

December 01, 2006

Psychology of "Sexy Selling" -- Pt 2 of 3

In continuing from yesterday’s post on "Sexy Selling," here’s part 2 of our 3 part Series…

Sexy Marketing does not have to involve using sex or nudity. Sexy marketing involves using attraction as a lure – and since attraction can be anything; it doesn’t even have to involve people. Sexy can be anything you want it to be, for example, if you put a Ferrari next to a Honda, there’s definitely a much greater attraction to the Ferrari then there would be to the Honda.

Sexy marketing also involves the notion of positive feelings and expressions. It’s not just about attraction, it’s also about how good something or someone makes you feel.

Why is this? The Passionate Blog does a great job in explaining why attraction works well as a great selling tool. One of their statements sums it up best when they say “We're not picking it because it's sexy. We're picking it because sexiness is part of what makes it a better product!”

When people have the notion that something or something around it (such as a beautiful model or a very expensive car) is sexy, then it has to be superior to other products similar to it.

Successful advertisers also know that people are more willing to trust someone they feel is attractive over someone they feel is unattractive, even if they don’t know the person. This is why using beautiful models to sponsor products work so well.

With all of these facts it’s easy to understand why businesses would lean towards using sexy selling. The fact of the matter is that a business’s main goal is to make sales. They do their homework and find ways to push the boundaries and it draws people to their products. In tomorrow’s blog posting I’ll show you how you can push the envelope with your website so you can use "sexy selling" to your advantage.