Do You Enter Sweepstakes?
Do you enter sweepstakes?
Every now and then I come across a prize that's just too hard to resist. Take for example HGTV's Dream Home. Now that's a prize! The homes HGTV has built are amazing and loaded up with everything you would need. The prize ends up being worth over $3 Million. Now who could resist that? According to HGTV, there were more than 53 million of us who couldn't resist.
About a year ago, all the excitement around HGTV's giveaway gave me an idea. How about giving away an X10 dream home, I thought. You see, one of the challenges I have at X10 is making sure our customers know about all of the incredible home solutions we offer. And, since our products are designed to work together, the solutions you can create become even more effective when you combine them. But more on that later.
So, it made complete sense to create a prize that included our most popular products for home automation, home security and home surveillance. Then, as people learned about the prize they could win, they would discover a little about what X10 products could do for them.
Now, one great thing about sweepstakes from a marketing point of view is that they are viral - people tell their friends about them. In fact, there are entire communities online and offline built around sweepstakes and contests where people share which one's they've entered and talk about the prizes they've won.
At X10, we've received thousands upon thousands of entries from sites like Online-Sweepstakes.com and CashNet Sweepstakes. But, when I looked at all of the members these sites have, I could see we were only reaching a fraction of them. I knew we had to do more to excite the members of these sites so they could discover what X10 had to offer. So, just this month, I decided to give away a price that would have mass appeal - a FREE Dell Laptop!
With the combination of a Dell Laptop and a $500 X10 Shopping Spree, the total prize value is now $1,000. So, if you haven't entered yet, you're missing out.
NOTE: I also built in a way to earn even more entries by telling friends about it. So, be sure to use the online form and tell your friends about it.
Here are some final questions I have for anyone who has found their way to my Blog:
What prize would make you want to enter a sweepstakes?
For me, I would like to win a Plasma or LCD TV, a Home Depot gift card, a wide flat-screen PC monitor, or home theater system just to name a few. Post a comment back and let me know what you would like to win.
Where do you go to find sweepstakes to enter?
If you have a favorite sweepstakes site, message board or Blog, let me know what it is. We would love to invite their members to enter X10's sweepstakes. Or, better yet, you could share it with them and take all the credit.
-Steve