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Google more than doubles profit

Google just announced their second quarter results for this year.

Google reported revenues of $2.46 billion for the quarter ended June 30, 2006, an increase of 77% compared to the second quarter of 2005 and an increase of 9% compared to the first quarter of 2006. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs, or TAC. In the second quarter of 2006, TAC totaled $785 million, or 32% of advertising revenues.

Google's full press release here: http://investor.google.com/releases/2006Q2.html

A lot of AdWords advertiser are very upset with the new quality score and their cost per click (CPC), but obviously it doesn't harm Google...


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