The Basics to Improving Your Search Engine Rankings
With the recent push of Google updating their backlinks, many of our affiliate’s sites were re-ranked or pushed aside from the front of the search engine towards the back. This had a big effect on them as many of them saw their sales plummet.
I’ve heard from many affiliates who’ve had to spend time re-designing their sites in order to conform to Google’s new ranking system. Affiliates are being creative in order to get their pages re-listed on the front page. Some of the more creative things I’ve heard are the addition of true content to go with their banners. This means that instead of just displaying a banner on your site with the hopes that someone would come by and click it, affiliates are providing faqs sections or item descriptions. Adding content that is creative and unique is extremely important in order for their pages to receive higher rankings on the search engines.
If you’re having trouble generating hits for your site try changing up your content. Especially if you haven’t done so in a long time. Change is good, especially when it comes time for the search engines to crawl your sites.
For those who are more daring, another thing would be to try the Keyword Pay-Per-Click channels on popular search engines. How these work are by bidding on keywords, you have the chance to earn a higher placement of your site on the ad channels. We are finding that our top affiliates use this method and are generating a lot of sales.
If the pay-per-click channel is out of your budget, try adding a blog or a forum. Blogs or forums are great ways to attract readers to your site, and the more popular your site becomes with the readers, the higher your rankings go on the search engines.
In the event you are in need of more suggestions, shoot me an email and I’ll be more than happy to assist!